This Privacy Policy describes how Wonderland Brewing Company ("we," "our," or "us") collects, uses, and protects your information when you:
Visit our website at wonderlandbrewing.com
Use our mobile application (the "Wonderland App")
Interact with our services, both online and in person
Information We Collect
Website Information
Personal information (name, email address, phone number)
Age verification information
Payment information for purchases
Usage data and preferences
Browser type and device information
Mobile App Information
Account information (name, email, profile picture)
Device information (device type, OS version, unique identifiers)
Location data (with your permission)
Usage statistics and app interaction data
Purchase history and reward points
Push notification tokens
How We Use Your Information
Website Usage
Process your orders and payments
Send important service updates
Improve our website experience
Comply with legal obligations
Verify your age for alcohol-related content
Mobile App Usage
Provide personalized rewards and offers
Process in-app purchases and check-ins
Send push notifications (with your permission)
Track reward points and redemption
Enable location-based features
Analyze app performance and usage patterns
Data Security
We implement industry-standard security measures to protect your personal information, including:
Encryption of data in transit and at rest
Secure servers with regular security updates
Access controls and authentication measures
Regular security assessments and audits
Secure payment processing through trusted providers
Location Services
Our mobile app uses location services for features such as:
Check-ins at our locations
Finding nearby venues
Location-based rewards and offers
You can control location permissions through your device settings. Disabling location services may limit certain app features.
Cookies and Tracking Technologies
Website Cookies
We use cookies and similar technologies on our website. Before setting non-essential cookies, we ask for your consent through our cookie consent banner.
Essential Cookies
These cookies are necessary for the website to function and cannot be disabled:
Age Verification: Stores your confirmation that you are 21+ years old (localStorage)
Cookie Consent: Remembers your cookie preferences (localStorage)
Session Management: Keeps you logged in during your session
Analytics Cookies (Optional)
With your consent, we use analytics cookies to understand how visitors use our site:
Google Analytics: We use Google Analytics (Measurement ID: G-C543WHETBM) to collect anonymous data about page views, traffic sources, and user behavior. Google Analytics sets cookies including _ga, _ga_*, and _gid.
Vercel Analytics: We use Vercel Analytics for website performance measurement. This service collects minimal, privacy-focused analytics data.
You can manage your cookie preferences at any time by or by visiting our Cookie Policy.
App Analytics
We use mobile analytics tools to understand app usage patterns and improve our services. This may include:
App performance metrics
Feature usage statistics
Crash reports
User interaction data
Third-Party Services
We work with trusted third-party services for various purposes. Below are the key third-party services we use:
Google reCAPTCHA: Spam protection on contact forms
These services have their own privacy policies regarding data collection and usage.
Your Rights and Choices
You have the right to:
Access your personal information
Correct inaccurate data
Request deletion of your data
Opt-out of marketing communications
Control app permissions (location, notifications, etc.)
Export your data
Data Retention
We retain your information for as long as:
Your account is active
Needed to provide our services
Required by law
Necessary for legitimate business purposes
Children's Privacy
Our services are not intended for users under 21 years of age. We do not knowingly collect information from individuals under 21. If we learn we have collected information from someone under 21, we will delete that information.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
Right to Opt-Out: You have the right to opt-out of the "sale" of your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Do We Sell Your Personal Information?
No, we do not sell your personal information. We do not sell, rent, or trade your personal data to third parties for monetary or other valuable consideration. Our use of analytics services (Google Analytics, Vercel Analytics) is for our own internal purposes to improve our website and services, not to sell your data.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will respond to your request within 45 days as required by law.
Opting Out of Analytics
You can opt out of analytics tracking at any time by .
Changes to Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Posting the new Privacy Policy on this page
Updating the "last updated" date
Sending an app notification or email for significant changes
Contact Us
If you have questions about this Privacy Policy or your data:
